Search Engine Optimisation
Increasing traffic to your site and most importantly the right kind of traffic is based on a variety of elements. In fact, many SEO experts have concluded that Google consider over 200 different factors when ranking websites and pages. There are also algorithm changes and updates happening on a regular basis so SEO is therefore a journey not a destination and keeping on top of these trends is imperative to ensuring your website grows and maintains a significant online presence.
At Alpaca Marketing, we don’t bamboozle our clients with SEO jargon or make promises about getting pages and websites to a certain position within a specific time-frame. Instead, we tailor our SEO strategy towards your business in order to achieve both your short and long-term goals. Whatever your business type, we’ll have an SEO strategy for you.
What we offer:
When it comes to SEO, it's not a case of one-size-fits-all. A local brick and mortar store, looking to get ahead of the competition in their geographical area, will need a different strategy to a national or international online ecommerce company. At Alpaca Marketing, we have vast experience in all types of SEO and will come up with a plan to suit your individual business.
Almost half of all Google searches are related to discovering local information which is why if your site is not optimised for local SEO then you could be missing out on an increased amount of web traffic and potential enquiries and sales. Google has placed a large emphasis on Local SEO in recent times with a greater focus on platforms like Google My Business. Alpaca Marketing will devise and implement a local SEO strategy aimed at increasing the amount of times you appear in relevant local searches.
One of the many benefits of having an online business is that your customer base is potentially huge, however, if your products or services are not showing up in relevant searches then this customer base is greatly reduced. One option would be to use paid search like Google Ads but this will only provide any return on investment (ROI) during the times in which you are running an advertising campaign. Organic search is not only cheaper but is also more cost effective as putting in to place a solid ecommerce SEO strategy now will benefit your business in the long run. We have vast experience in writing content for ecommerce websites and delivering successful marketing campaigns.
Conversion Rate Optimisation
Getting more traffic to your site is great but ensuring a higher percentage of those who visit your site take some sort of action is when you’re really going to see some genuine Return on Investment (ROI) from your marketing campaigns. Conversion Rate Optimisation (CRO) is aimed at increasing the amount of conversions which usually includes; filling out an enquiry form, making a purchase or requesting a quote. SEO and CRO are therefore complementary elements and it is important that the strategies for each are continually analysed and monitored in order to improve results. Alpaca Marketing takes a strategic approach in analysing why certain pages have a poorer conversion rate than others and will implement changes with regards to the relevant CRO factors.
With SEO it is important to analyse results, not only see what has worked but also what hasn’t. We’ll set you up on well-known platforms like Google Analytics to see how our SEO strategy performs when it comes to meeting your objectives.
Since its inception, Google has overseen countless algorithm updates which have all possessed different challenges for marketers looking to rank highly when it comes to organic search. One of the few things which have remained consistent, however, has been the importance of backlinks. Backlinks, also known as incoming links, are links from a web page to another website. Google regards these links as votes for a website, therefore viewing them as highly important which invariably leads to websites which have more ‘high quality’ backlinks ranking higher in search engines. The significant phrase here though is ‘high quality’ as not all backlinks are created equal and backlinks from sites with high relevance and credibility will provide the greatest amount of power.
How does your site earn Quality Backlinks?
As aforementioned, Backlinks remain one of the biggest ranking factors but how these are obtained in order to maximise results has changed significantly over the years. Whereas in the past marketers and website owners would often pay for links from other websites, often from sites with little relevance, link building now requires a more sophisticated approach. The aim now is to create ‘linkable assets’ in the form of content including blogs, infographics and videos so that people and influencers will link to and share this content and therefore help your website to gain backlinks organically.
How can Alpaca Marketing help with your Link Building Strategy?
Firstly we’ll identify potential high quality backlinks and also analyse the backlink portfolio of your competitors. Through our expert content marketing campaigns we’ll then create and place relevant and shareable content in the right places with the aim of you becoming an ‘authority’ in your field.