Digital PR and Social Media

You have your brand, you have products/services to sell and your website is coming along nicely, so what’s next? It’s time to promote what you do and get social. Online PR and Social media not only work in terms of grabbing the attention of your target audience but they are also essential cogs in the overall SEO wheel. These techniques can be effective at gaining those all-important backlinks to your site and the more of these links you earn, the greater the chance of your pages ranking high in Google search. Backlinks are links from one site to another and by increasing the volume of high quality links to your website; you’ll be informing Google that you are an expert and ‘authority’ when it comes to this particular subject.

Digital PR

The aim of Digital PR is to increase your brand awareness, become and authority in your field and also gain those valuable backlinks to your site. Alpaca Marketing will work closely with you to establish the best options when it comes to getting your Digital PR campaign off the ground. We offer a range of Digital PR services including:


  • Online articles to gain organic backlinks
  • Networking with online Journalists to gain backlinks from newsworthy sites
  • Creating Press Releases to be used as press features
  • Outreach Blogging
  • The creation and sharing of Infographics

Social Media

Social Media provides the platform upon which you can maximise your Digital PR campaign. By sharing content which resonates with your audience, you can get people talking about your brand and what you do. The Social Media Platforms we use to get the word out about your business include:


  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Pinterest

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