Content Marketing

Good content provides the foundation for any successful online marketing campaign. At Alpaca Marketing, we’ll help you to tell your story through results-driven content strategies aimed at increasing quality traffic to your site and encouraging a greater level of engagement. We’ll also focus on finding the right tone with the emphasis on growing your brand and becoming an authority within your field.

Why Content Works

Over time, search engines have become more sophisticated and the emphasis on user experience has grown considerably. Content should answer the questions your target audience is asking and the pages which are most effective at doing this will rank higher as a Search Engine Results Page (SERP). High quality, detailed content is therefore more important than ever and at Alpaca Marketing we have the expertise and knowledge to provide first class content marketing campaigns.

Content you can rely upon

When it comes to content marketing, we offer a range of services aimed at getting your company seen by potential customers. Our vast experience in this department will enable us to put together a content marketing strategy tailored towards the specific targets of your business.

What we offer

At Alpaca Marketing we provide high quality content marketing strategies and also ensure your content is placed in the right places to maximise brand growth.

Website Content

The quality and relevance of the content on your website is a real make or break factor when it comes to online marketing. Website content should not only be optimised to ensure it performs well when it comes to organic search and page rankings but should also be readable and informative in order to create a good user experience when people visit your site. At Alpaca Marketing we have great experience in not only ranking pages in Google but also ensuring people find what they were looking for once they are on your site.

Our Website Content service includes:

  • Product Descriptions
  • Category Page Content
  • Meta Tiles and Descriptions
  • General Website Content

Blog Writing

A blog is a great way of putting your personality on a page by informing your existing customers and also gaining the attention of new ones. We provide a first class blog writing service and have experience of creating articles which drive traffic to websites and get people talking about the brand. We have written all types of blogs from product features to how-to-guides and have seen some excellent results.

Our Blog Writing service includes:

  • Feature Articles
  • Promotional Articles
  • Guest Blogs
  • Style Guides
  • How-to-Guides

PR & Advertising Content

Whether you are promoting a new range of products/services or simply want to get your message out there, Alpaca Marketing can help you to achieve this.

Our PR and Advertising content includes:

  • Press Releases
  • Email Marketing – including Newsletters
  • Infographics
  • Video Scripts
Website Copywriting

Good copywriting is more important than ever. Google algorithms have evolved so much over the years that whereas once upon a time a copywriter would write content tailored towards search engines, now the focus centres around people and their interests and objectives. This has actually made it easier for good copywriters to excel as high quality content which provides relevant information will invariably rank highly as a Search Engine Results Page (SERP). At Alpaca Marketing, we have vast experience when it comes to website copywriting and have a track record of producing web copy which helps pages to rank for competitive target keywords.

Get More High Quality Traffic to your Site

Web pages which contain high value, detailed and well written content will not only rank highly in Google searches, resulting in greater levels of website traffic but will also prevent people from leaving your site straight away once they get there. The type of traffic you get to your site is also very important and copywriting plays a huge role in a attracting the right kind of visitors.

Tell Your Story

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” — Jonathan Gottschall

Everybody loves a good story and good copywriting provides the foundation for this. You can share as much content as you wish on social media channels and through advertising but if it fails to resonate with your target audience then it will be of little value to your business. This is why copywriting and good content is the cornerstone of successful marketing campaigns.

Gain Organic Backlinks

Creating content which people not only want to read but also want to share to others is a great way of getting some very important organic backlinks to your site. A well written and updated blog can be particularly effective when it comes to gaining those all-important backlinks. If your content is good enough then Google may also see you as an ‘authority’ on a particular subject.

 

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