SEO Case Study: The Newcastle Shutter Company

SEO Case Study: The Newcastle Shutter Company

We’ve been providing SEO and content services for North-East business The Newcastle Shutter Company for the past 12 months. Offering a wide choice of high-quality products, unbeatable customer care and expert fitting service, this Tyneside-based company has built-up an outstanding reputation throughout the region.

The Brief

We were contacted by The Newcastle Shutter Company to maximise the potential of their company website. At the time, the website was attracting zero monthly visitors through organic search. As the site was created to be the primary source of lead generation, it was therefore imperative for its performance to improve if the business was going to be a success.

Objectives

Increase Organic Traffic

Improve Keyword Ranking

Generate Website Leads

Approach

Firstly, we conducted an SEO audit of the website to identify technical issues and content opportunities. As the company serves a specific region, our keyword research focussed upon queries with local intent. We began optimising the on-page content to increase relevancy and improve user experience by including helpful information. We also optimised page titles and meta tags. The next step was to produce localised blog content, primarily through the publication of customer projects. Alongside the focus on content, we have also optimised the client’s Google Business Profile through regular posts and updates.

Results

110% Increase in Organic Users

37 Keywords in Google’s Top 10

10X Monthly Website Leads

What the client said

I’d recommend Alpaca Marketing to any local business looking to be found by their customers online. Andrew took us from not being visible in search results to the top of Google and continues to improve how many people find our website every month.

Mathew Crook
Director at The Newcastle Shutter Company

Andrew is the owner of Alpaca Marketing, the digital marketing agency which specialises in local SEO and website content.

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