Case Study: Aspen Hair, Beauty & Laser Hair Removal

Case Study: Aspen Hair, Beauty & Laser Hair Removal


We have been working with reputable salon, Aspen Hair, Beauty & Laser Hair Removal over the past few months, to improve their web strategy and grow their online presence using a variety of organic search methods.   

Services Provided:

Local SEO

Blog Writing

Google My Business Optimisation

Brand Development


Aspen Hair, Beauty & Laser Hair Removal have a loyal client base from within the Morpeth area and wider Northumberland and Tyneside regions. They have built up an excellent reputation for hairdressing and beauty related services including eyebrow shaping, waxing and manicures and pedicures. They also have expertise in IPL and Laser treatments and have invested heavily in the latest medical grade systems to provide an industry-leading service.


Like many local businesses, Aspen’s success has been built on word-of-mouth recommendations from clients who have experienced the first-class treatments and friendly, welcoming environment provided by owner, Lorna Waddell, and her colleagues. Lorna, however, had realised that website enquiries were not at the levels she had hoped for and contacted us at Alpaca Marketing to devise a digital marketing strategy to improve online results. 

Here were the key objectives:

Grow online traffic

Increase visibility in Google for service-related keywords including Laser Hair Removal Treatment and Carbon Facial Treatment

Improve Aspen’s presence in local search, specifically related to Morpeth and its surrounding areas

Ultimately, increase levels of web-related enquiries

What we did:

Updated and optimised Meta Titles and Meta Descriptions

Produced articles for external blog sites related to targeted keywords

Optimised category pages and blog articles on the Aspen site

Updated Aspen’s Google My Business page regularly


650% Increase in Organic Traffic

1300% Increase in targeted keywords ranking on the first page of Google

34% increase in website visits via Google My Business

Quadrupled enquiries and leads via the Aspen website

Since contacting Alpaca a few short months ago and employing the services of Andrew we have seen visits to the website grow exponentially and subsequently direct contact to the salon quadruple! And business grow rapidly. Andrew is very approachable and professional. I am extremely happy with the results so far and would highly recommend Andrew at Alpaca if you want your business to grow then he’s your man!

Lorna Waddell
Aspen Hair, Beauty & Laser Hair Removal

Andrew is the owner of Alpaca Marketing, the digital marketing agency which specialises in local SEO and website content.

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