5 Blog Post Types That Will Boost Your SEO Rankings

5 Blog Post Types That Will Boost Your SEO Rankings

Not all blog posts are created equal and if you are looking at ways to maximise your blog writing efforts to boost your SEO rankings, the type of posts you are publishing on your business website can play a big part. In this article, we explore five specific blog post types and why each one has a role to play within your SEO content strategy.

1. Listicles

A listicle is written in a list-based format with a specific number in the title, just like this blog post! Listicles can be short and sweet, or long-form copy, it very much depends on the topic in question. Listicles are among the most popular styles of blog articles for both online and offline publications. As they are easy to scan by readers in a hurry, listicles enable your visitors to jump straight to the sections they are most interested in. They break content down into bitesize chunks and this is very much in-keeping with the way we consume information these days.

From an SEO perspective, each sub-category provides you with a chance to focus upon a new keyword and therefore allows you to incorporate multiple keywords within the same blog post. Numbered articles will also standout in the Search Engine Results Pages (SERP) and increase Click Through Rate (CTR). It’s therefore important that your meta title contains a number.

3 SEO benefits of Listicles:

  • Rank for multiple keywords by creating sub-categories
  • Information is easy to digest in this user-friendly format
  • Increased CTR with article headings which contain a number

2. Case Studies

What makes case studies so effective for SEO? The answer lies within an aspect of Google’s Quality Rater Guidelines (QRG) called E-E-A-T. The E-E-A-T acronym stands for Experience, Expertise, Authoritativeness and Trustworthiness. This guideline was originally E-A-T before Google added Experience in 2022, stating: “Consider the extent to which the content creator has the necessary first-hand or life experience for the topic.”

Publishing case studies on your website, which include tangible results through original statistics and data, is an effective way of demonstrating first-hand experience. It also gives you the opportunity to showcase your products and/or services from your customers’ perspective and include relevant keywords naturally. For extra trustworthiness, remember to include quotes from your customers.

3 SEO benefits of Case Studies:

  • Demonstrate Experience, Expertise, Authoritativeness & Trustworthiness (E-E-A-T)
  • Incorporate relevant keywords naturally
  • Gain trust by showcasing your products/services from your customers’ perspective

3. How To Guides

Including how-to guides within your SEO content strategy will provide your website visitors with helpful information that answers their queries. Expertly written how-to guides can also drive a large amount of relevant traffic to your website. Why? Because 27% of all search queries are formatted as questions and how-to guides are one of the best formats for providing in-depth answers. Expertly written how-to guides will keep visitors on your site too, therefore decreasing your website’s bounce rate.

A how-to guide can also retain its relevance over time, making it a great source of evergreen content with long-term SEO benefits. You can also update your how-to guides when required to ensure your visitors have access to the most relevant information. How-to guides also provide content that you can repurpose or use as a basis for videos and infographics to share on your social media channels.       

3 SEO benefits of How To Guides

  • Decreases bounce rate by answering relevant user queries
  • Evergreen content with long term ranking potential
  • Can be repurposed in the form of videos and infographics

4. Comparison Posts

At this stage of the customer journey, your buyer’s persona has identified different solutions to their problem. Comparison posts enable your visitors to find a solution that meets their specific needs. If you are comparing your products and/or services in your blog posts, it is important that you list all their pros and cons and include accurate information and statistics. Even if this results in some of your visitors deciding that your products and/or services are not the right fit for them, you will be building trust with your audience which is a key aspect of Google’s E-E-A-T guidelines.

Some visitors may decide that your products and services are exactly what they are looking for, resulting in leads and sales for your business. Comparison posts can therefore prove valuable when it comes to Conversion Rate Optimisation (CRO) as after all, SEO isn’t just about attracting more visitors to your site, but it’s about finding ways to convert them into customers. Another beneficial element of comparison posts is they provide link-friendly content. Not only will internal links direct your visitors to relevant pages on your website but they also help Google to index pages and understand your site’s structure.

3 SEO benefits of Comparison Posts

  • Build trust with your audience
  • Convert visitors into customers
  • Valuable internal linking potential

5. Ultimate Guides

An ultimate guide provides in-depth coverage of a broad subject. They require a lot of research and can be particularly time-consuming to produce. Ultimate guides will generally contain between 2,000 and 10,000 words. You may only need to publish a handful of ultimate guides, though, for them to boost your SEO rankings. Due to the extensive nature of ultimate guides, they have the potential to rank for literally hundreds of keywords.

Carrying out competitor research and establishing if there are any gaps in similar ultimate guides, before improving upon their efforts, can lead to your content ranking higher in the SERP. This technique is known as skyscraper content and is a strategy made popular by SEO expert Brian Dean at Backlinko. The skyscraper technique can also result in valuable, high-quality backlinks.

Ultimate guides can also be used as pillar pages to fit within a topic clustering structure. Topic clustering, also known as content clustering, is an internal link building strategy that uses pillar pages to link to relevant sub-topic posts, which cover the sub-topic itself in more depth. As Google favours topic-based content, pillar pages can be effective blog post types for boosting SEO rankings.

3 SEO benefits of Ultimate Guides:

  • Potential to rank for hundreds of keywords
  • Results in high-quality backlinks
  • Suitable for topic clustering

Struggling To Write Different Blog Post Types?

Stuck in a rut when it comes to writing blog posts for your business website? It’s time to contact the experts at Alpaca Marketing. We have experience in producing all these blog post types, and more, to boost SEO rankings and increase relevant website traffic. You can discover more about our blog writing services, here.

Andrew is the owner of Alpaca Marketing, the digital marketing agency which specialises in local SEO and website content.

Add a Comment

Your email address will not be published.